Catavino - Latest Comments in Wine of the Week - Fitapreta Vinhos

Re: Wine of the Week - Fitapreta Vinhos

António Moita Maçanita — Tue, 02 Dec 2008 11:22:48 -0000

Gabriella and Ryan,

Glad you liked the wines. So we can do some reasonable white wines in the alentejo after alll. We have just done a Reserve white called PALPITE, based On the same blend than SEXY but with more Arinto. I will sendo you for a taste. Liked your commments.

About the SEXY brand - A litle story... The last time I was in Antwerp in Belgium, I was in this wine presentation, with other 50 producers beeing shown. Close to end this gentleman comes to me and says "I am quite upset with you... from all the wines here i prefer yours but, why the terrible labeling?", I replied: "what's the name of your second best wine of the night? And the third best" To what he smilled and said he didn't remenber the name. So you have it.... why the name ... I continued: "what I need from you, is that you tell exactly what you think to your friends... that you just had a fantastic wine with a terrible pink label and they will know what look for".

So my bet is that besides the product.. it is not a wine label to be indiferent to. Who likes loves, who hates it is endorsing it.

And also... life is all abourt feeling SEXY!

Cheers

António Moita Maçanita

Re: Wine of the Week - Fitapreta Vinhos

RichardA — Mon, 22 Sep 2008 09:57:38 -0000

Hi Ryan:
If I had known nothing else about River of Skulls beside the the name and label, I definitely would have hesistated before buying it. (Though I had actually recd it as a sample). But, as I knew more about the wine than merely the label and name, I would have been more likely to buy it. For example, it is made from Mouvedre, one of my favorite grapes.

Though I would hesitate to buy the "Sexy" wine without knowing anything more about it, I would be more likely to buy it if I saw a positive review from people I trusted, such as yourselves.

Re: Wine of the Week - Fitapreta Vinhos

ryanopaz — Mon, 22 Sep 2008 09:11:22 -0000

Interesting point about the "I would likely not buy a wine labeled "Sexy" as I would think it was more a marketing stunt rather than being a more serious wine."

You recently reviewed favorably El Jefe's River of Skulls, a name that is quite obviously a marketing stunt. Would you not have bought that too because of the name? Or is the word "Sexy" less appealing to you then "skulls".

In the end though would you buy it if you saw we liked it regardless of the name(if it was a style you were seeking)? Or would the name actually cause you not to buy it even if others liked it?

Just some thoughts

Re: Wine of the Week - Fitapreta Vinhos

RichardA — Mon, 22 Sep 2008 08:44:04 -0000

Gabriella:
Glad to hear your cast was finally removed. 78 days is certainly far too long to be so encumbered.

I agree with Dylan that the name of the wine may not really be that controversial. For instance, there is a California wine called "Cleavage Creek", with an accompanying label of a well endowed woman.

For me, I would likely not buy a wine labeled "Sexy" as I would think it was more a marketing stunt rather than being a more serious wine.

Re: Wine of the Week - Fitapreta Vinhos

Andrea — Mon, 22 Sep 2008 06:08:57 -0000

I actually ended up trying the white Sexy at Sala Ogival the first time I was there and I have to agree with you that I definitely didn't find the wine "sexy", in fact I wasn't too excited about it at all but the rosé sounds like it would be tastier. You have to admit though, labeling the wines that way will definitely attract people's attention at least!

Re: Wine of the Week - Fitapreta Vinhos

ryanopaz — Sun, 21 Sep 2008 13:07:36 -0000

Actually Dylan, when you look at labeling laws for alcohol in the US, they are very strict and absolutely ridiculous, often times leading wine and beer companys to submit labels with innuendo's hidden or imagery obscured.

Re: Wine of the Week - Fitapreta Vinhos

Dylan — Sun, 21 Sep 2008 10:44:23 -0000

Gabriella,

I may have to check you on the comment, "And despite its highly controversial name by USA standards, some of the Sexy wines are available in North America."

I can't say for sure how controversial of a name this is by USA standards considering this is the same country where Justin Timberlake was "bringing Sexy back" much to the approval of dancing halls everywhere. (And, if my reference eludes you, "SexyBack" was a hit single by pop musician, Justin Timberlake).

I have yet to try out this wine, but I'll drop you a line when I do. I hope it's as much of a hit as the JT single was.