Catavino - Latest Comments in Wake up! Stupid Winery Marketing in Action!

Re: Wake up! Stupid Winery Marketing in Action!

Michael Wangbickler — Wed, 01 Oct 2008 17:41:18 -0000

It always amazes me how many of my new clients want to include the reviews of other journalists in their press kit. I have gently, but firmly, let them know that that is a tactic sure to doom any PR program to failure. PR is not brain surgery. It just takes a little bit of homework and a commitment of time. Unfortunately, there are a lot of lazy marketing people out there.

Re: Wake up! Stupid Winery Marketing in Action!

ryanopaz — Mon, 29 Sep 2008 12:08:02 -0000

Dylan no clue what Work Time Fun is! Just found it on the web when searching for WTF! :)

Re: Wake up! Stupid Winery Marketing in Action!

Dylan — Mon, 29 Sep 2008 11:57:16 -0000

Definitely post more of these!

And, excellent use of work time fun to convey your confusion with the received e-mail. I assume you've played it before due to your use of the image. What was your favorite part time job, Ryan?

Re: Wake up! Stupid Winery Marketing in Action!

João Carvalho — Sun, 28 Sep 2008 23:45:13 -0000

God save the spammers.

Re: Wake up! Stupid Winery Marketing in Action!

Jack — Sat, 27 Sep 2008 21:57:12 -0000

You get worse email than I do.

Re: Wake up! Stupid Winery Marketing in Action!

ryanopaz — Sat, 27 Sep 2008 14:46:31 -0000

Great points Doug on the Tanzer score. As you know the wine note for me is not a tool to communicate about your wine. It means nothing to your target consumer. UGH! Never thought of searching for the note though. I do wonder how often Garrigue or Brambles would show up in a Parker note search? :)

Re: Wake up! Stupid Winery Marketing in Action!

Doug Cook — Sat, 27 Sep 2008 14:25:49 -0000

I hear you, I get ridiculous stuff like this all the time. Presumably there's one email list, that of potential customers, and press just gets added to that, which is a mistake, since the email a winery sends to press contacts should be a different message than that sent to customers.

On a completely different note, as a lark I used Able Grape to see if I could find out which wine this was, and it didn't show up (not a surprise, as many of Tanzer's notes are not published on the web because his is a subscription site). However, 8 of the top 10 results for the query "Strongly mineral aromas of vibrant cherry, blackberry, graphite" (minus the quotes) were Tanzer reviews of other wines. Makes one think about how strongly tied certain turns of phrase are to a particular critic, and thus about how personal and subjective wine descriptors are.

Re: Wake up! Stupid Winery Marketing in Action!

Jose — Sat, 27 Sep 2008 14:16:52 -0000

Yep, I always enjoy a post that shows how silly are the disclaimers of dull firms and that make the recipients of the e-mail the guilties of their own silliness. In addition to this the content of the e-mail is a TN with a boring score into it... so well... here we're to read more of these overhere.

Cheers,

Jose