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Juan Manuel, si algun dia decides probar la promocion "cualquier vino en la bodega a €10", por favor avisame!
I think it's critical that retail stores carry an online presence. There's a certain consumer pyschology that has emerged over the past decade; people research their shopping online and buy on the spot and others bring their options down to a select few and then enter the physical store with those items in mind.
It's my belief additional points of contact bring ease to the shopper's purchasing journey and allay sentiments of post-purchase regret. Any way a retail store can create said points of contact is a worthwhile investment.