http://catavino.disqus.com/Spanish Wine, Portuguese Wine, their foods, and culturesenTue, 25 Sep 2007 16:47:18 -0000http://www.catavino.net/blog/marketing-in-a-web-20-world-and-the-power-of-google/#comment-2418407Ryan - i'm a big fan of transparacy. The web enables it, but its good to see people, like you, shake the tree every now and then.PhilipJamesTue, 25 Sep 2007 16:47:18 -0000http://www.catavino.net/blog/marketing-in-a-web-20-world-and-the-power-of-google/#comment-2418412Ryan - i&#039;m a big fan of transparacy. The web enables it, but its good to see people, like you, shake the tree every now and then.Philip JamesTue, 25 Sep 2007 14:47:18 -0000http://www.catavino.net/blog/marketing-in-a-web-20-world-and-the-power-of-google/#comment-2418408Lena, yes the Enchufe, is a powerful idea that can lead to many strange situations. It's amazing how an enchufe, can have more power than credentials. <br><br>The hardest part as in this case, is when you ask a question about who they are and they still don't say.ryanopazTue, 25 Sep 2007 06:53:28 -0000http://www.catavino.net/blog/marketing-in-a-web-20-world-and-the-power-of-google/#comment-2418411Lena, yes the Enchufe, is a powerful idea that can lead to many strange situations. It&#039;s amazing how an enchufe, can have more power than credentials. <br></br><br>The hardest part as in this case, is when you ask a question about who they are and they still don&#039;t say. </br>RyanTue, 25 Sep 2007 04:53:28 -0000http://www.catavino.net/blog/marketing-in-a-web-20-world-and-the-power-of-google/#comment-2418409Good post. As a business journalist I can tell you that one has to be mighty vigilant to make sure one doesn't get "spun" by all the pr and marketing types out there. They realize the effectiveness of word-of-mouth marketing over conventional advertising and they know that the type of third-party endorsement that comes from an impartial blog will hold a whole lot more weight and influence with some wine lovers than the typical ad campaign. A lot of pr and marketing reps think that they are so clever by not giving full disclosure not realizing that they ultimately do more damage to themselves and whatever client they're promoting by not being fully honest. The truth always comes out. Also, I think in Spain, the "enchufe" mentality is so strong, a lot of people don't see anything wrong by not being fully upfront and honest. <br><br>Lesson learned. Always ask people what their connection is to the product/company they're touting and then ask again to make sure you don't get used.LenaMon, 24 Sep 2007 21:23:14 -0000http://www.catavino.net/blog/marketing-in-a-web-20-world-and-the-power-of-google/#comment-2418410Good post. As a business journalist I can tell you that one has to be mighty vigilant to make sure one doesn&#039;t get &quot;spun&quot; by all the pr and marketing types out there. They realize the effectiveness of word-of-mouth marketing over conventional advertising and they know that the type of third-party endorsement that comes from an impartial blog will hold a whole lot more weight and influence with some wine lovers than the typical ad campaign. A lot of pr and marketing reps think that they are so clever by not giving full disclosure not realizing that they ultimately do more damage to themselves and whatever client they&#039;re promoting by not being fully honest. The truth always comes out. Also, I think in Spain, the &quot;enchufe&quot; mentality is so strong, a lot of people don&#039;t see anything wrong by not being fully upfront and honest. <br></br><br>Lesson learned. Always ask people what their connection is to the product/company they&#039;re touting and then ask again to make sure you don&#039;t get used. </br>LenaMon, 24 Sep 2007 19:23:14 -0000