DISQUS

Catavino: Marketing in a Web 2.0 world and the power of Google

  • Lena · 2 years ago
    Good post. As a business journalist I can tell you that one has to be mighty vigilant to make sure one doesn't get "spun" by all the pr and marketing types out there. They realize the effectiveness of word-of-mouth marketing over conventional advertising and they know that the type of third-party endorsement that comes from an impartial blog will hold a whole lot more weight and influence with some wine lovers than the typical ad campaign. A lot of pr and marketing reps think that they are so clever by not giving full disclosure not realizing that they ultimately do more damage to themselves and whatever client they're promoting by not being fully honest. The truth always comes out. Also, I think in Spain, the "enchufe" mentality is so strong, a lot of people don't see anything wrong by not being fully upfront and honest.


    Lesson learned. Always ask people what their connection is to the product/company they're touting and then ask again to make sure you don't get used.
  • Lena · 2 years ago
    Good post. As a business journalist I can tell you that one has to be mighty vigilant to make sure one doesn't get "spun" by all the pr and marketing types out there. They realize the effectiveness of word-of-mouth marketing over conventional advertising and they know that the type of third-party endorsement that comes from an impartial blog will hold a whole lot more weight and influence with some wine lovers than the typical ad campaign. A lot of pr and marketing reps think that they are so clever by not giving full disclosure not realizing that they ultimately do more damage to themselves and whatever client they're promoting by not being fully honest. The truth always comes out. Also, I think in Spain, the "enchufe" mentality is so strong, a lot of people don't see anything wrong by not being fully upfront and honest.

    Lesson learned. Always ask people what their connection is to the product/company they're touting and then ask again to make sure you don't get used.
  • Ryan · 2 years ago
    Lena, yes the Enchufe, is a powerful idea that can lead to many strange situations. It's amazing how an enchufe, can have more power than credentials.


    The hardest part as in this case, is when you ask a question about who they are and they still don't say.
  • Ryan Opaz · 2 years ago
    Lena, yes the Enchufe, is a powerful idea that can lead to many strange situations. It's amazing how an enchufe, can have more power than credentials.

    The hardest part as in this case, is when you ask a question about who they are and they still don't say.
  • Philip James · 2 years ago
    Ryan - i'm a big fan of transparacy. The web enables it, but its good to see people, like you, shake the tree every now and then.
  • PhilipJames · 2 years ago
    Ryan - i'm a big fan of transparacy. The web enables it, but its good to see people, like you, shake the tree every now and then.