DISQUS

Catavino: Freixenet - Money Wasted or Money Well Spent?

  • Jill · 2 years ago
    I think it's a mismatch. Fans of Scorcese are fairly highbrow, despite his Oscar win for The Departed. I think while the concept is decent (BMW's short films were considered ultra-successful) this has not been fully thought out. The Wes Anderson/American Express ad was a better fit, too, in terms of audience/content appropriateness.


    Moreover, there was a short film at Sundance about five years ago, called "David Mamet's Gilded Stones", that is basically the same concept as this: a lost reel of a David Mamet film is recreated by three different film directors: John Woo, Scorcese, and I'm forgetting the third. Directed by Jim Dodson, the short film was spot on in its direction and is more successful in replicating the auteurs' trademark styles than Scorcese is with Hitchcock (just having birds outside a window, or a character name reference, does not a mimic make). I wish I could find a link to it online, it really is a fantastic film (starring pre-Weeds Elizabeth Perkins, and Rosanna Arquette). And it advertises nothing.



    I think this could have been money well spent but doesn't quite hit its target.
  • Ryan · 2 years ago
    Then again we're talking about it! That shows something. Is anyone seeing this anywhere outside of the net? Is it showing up on the web in non-conventional places? Hmmmm
  • Jill · 2 years ago
    I think it's a mismatch. Fans of Scorcese are fairly highbrow, despite his Oscar win for The Departed. I think while the concept is decent (BMW's short films were considered ultra-successful) this has not been fully thought out. The Wes Anderson/American Express ad was a better fit, too, in terms of audience/content appropriateness.

    Moreover, there was a short film at Sundance about five years ago, called "David Mamet's Gilded Stones", that is basically the same concept as this: a lost reel of a David Mamet film is recreated by three different film directors: John Woo, Scorcese, and I'm forgetting the third. Directed by Jim Dodson, the short film was spot on in its direction and is more successful in replicating the auteurs' trademark styles than Scorcese is with Hitchcock (just having birds outside a window, or a character name reference, does not a mimic make). I wish I could find a link to it online, it really is a fantastic film (starring pre-Weeds Elizabeth Perkins, and Rosanna Arquette). And it advertises nothing.

    I think this could have been money well spent but doesn't quite hit its target.
  • Ryan Opaz · 2 years ago
    Then again we're talking about it! That shows something. Is anyone seeing this anywhere outside of the net? Is it showing up on the web in non-conventional places? Hmmmm