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News for Wine lovers
Wal-Mart announced that, effective January 1, 2008, it will begin offering customers a new discount item - Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2- $5 per gallon range.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine," stated Kathy Micken, Professor of Marketing at the University of Arkansas, Bentonville. She said: "But the right name is important." Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand.
The top surveyed names in order of popularity are:
1 Chateau Traileur Parc
2 White Trashfindel
3 Big Red Gulp
4 World Championship Riesling
5 NASCARbernet
6 Chef Boyardeaux
7 Peanut Noir
8 I Can't Believe it's not Vinegar
9 Grape Expectations
10 Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
Now, what does this (obviously fake) press release say about wine and class? As I started reading this, I was thinking, great, anything that gets people to start drinking wine is a good thing. A rising tide floats all boats, and the more capital available to a winery, the better chances of rising the overall quality of the wines. Of course, the joke was on me (I hope), as you can see by the house brand names. and the menu recommendations.
Please continue to demystify wine. It's a wonderful beverage. I can't wait for Catavino's house wine to be introduced some day!
News for Wine lovers
Wal-Mart announced that, effective January 1, 2008, it will begin offering customers a new discount item - Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2- $5 per gallon range.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine," stated Kathy Micken, Professor of Marketing at the University of Arkansas, Bentonville. She said: "But the right name is important." Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand.
The top surveyed names in order of popularity are:
1 Chateau Traileur Parc
2 White Trashfindel
3 Big Red Gulp
4 World Championship Riesling
5 NASCARbernet
6 Chef Boyardeaux
7 Peanut Noir
8 I Can't Believe it's not Vinegar
9 Grape Expectations
10 Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
Now, what does this (obviously fake) press release say about wine and class? As I started reading this, I was thinking, great, anything that gets people to start drinking wine is a good thing. A rising tide floats all boats, and the more capital available to a winery, the better chances of rising the overall quality of the wines. Of course, the joke was on me (I hope), as you can see by the house brand names. and the menu recommendations.
Please continue to demystify wine. It's a wonderful beverage. I can't wait for Catavino's house wine to be introduced some day!
I agree with you that seeing wine immersed in aesthetic beauty is extremely tantalizing, but so is seeing someone drinking wine on their sofa chatting with their friends while eating pizza. I am willing to support fashion and wine as long as their is equal attention given to everyday life and wine. Additionally, I want to thank you for your compliment. We love that you are reading our blog and hope we hear more from you in the future!
What a fabulous idea! Maybe the label of our house wine will have the infamous "happy dance" on the label, or one of your "non-traditional" haikus!
I agree with you that seeing wine immersed in aesthetic beauty is extremely tantalizing, but so is seeing someone drinking wine on their sofa chatting with their friends while eating pizza. I am willing to support fashion and wine as long as their is equal attention given to everyday life and wine. Additionally, I want to thank you for your compliment. We love that you are reading our blog and hope we hear more from you in the future!
What a fabulous idea! Maybe the label of our house wine will have the infamous "happy dance" on the label, or one of your "non-traditional" haikus!
Yes, wine and fashion are two on my favorite things and as you can see I list wine first because what would life be without it, fashion is a close second but drinking a great glass of wine in any type of clothing is glamorous in itself..
Yes, wine and fashion are two on my favorite things and as you can see I list wine first because what would life be without it, fashion is a close second but drinking a great glass of wine in any type of clothing is glamorous in itself..
It looks from your site that you do appreciate fashion in addition to music, art and dance! Personally, I think drinking a lovely glass of wine while listening to a jazz concert in your neck of the woods, Alicante, sounds wonderful!
It looks from your site that you do appreciate fashion in addition to music, art and dance! Personally, I think drinking a lovely glass of wine while listening to a jazz concert in your neck of the woods, Alicante, sounds wonderful!