Catavino - Latest Comments in European Union Reforms

Re: European Union Reforms

ryanopaz — Thu, 02 Nov 2006 11:39:32 -0000

I don't think she's saying customers don't want to know the producer, but rather that most people don't ask for a wine by producer, but rather varietal or region. When I sold wines, varietal was first, then region and then winemaker, and that's only when I hand sold wine.
Your right putting varietal on the label would help tremendously.

Re: European Union Reforms

Jack — Thu, 02 Nov 2006 11:04:07 -0000

Adding the varietal would be a tremendous boost in sales. (Allowing any bottle shape/color would help a region like Alsace, too.)

But saying the consumer doesn't want to know who the producer of a wine is so, very, very wrong.

I doubt we'll ever see true wine label reform in Europe. Instead, they'll argue about it forever and while watching others come in take a much bigger chunk of thier market.

Re: European Union Reforms

Ryan — Thu, 02 Nov 2006 09:39:32 -0000

I don't think she's saying customers don't want to know the producer, but rather that most people don't ask for a wine by producer, but rather varietal or region. When I sold wines, varietal was first, then region and then winemaker, and that's only when I hand sold wine.

Your right putting varietal on the label would help tremendously.

Re: European Union Reforms

Jack — Thu, 02 Nov 2006 09:04:07 -0000