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European Union Reforms

Started by Ryan Opaz · 9 months ago

Finally, not only some sane news, but also an idea that could actually help the sales of European wines around the globe. Unlike New World countries that place the varietal clearly on the label, Old World countries may place the wine region, village or producer on the label. The result has b ... Continue reading »

4 comments

  • Jack

    2 years ago

    Adding the varietal would be a tremendous boost in sales. (Allowing any bottle shape/color would help a region like Alsace, too.)


    But saying the consumer doesn't want to know who the producer of a wine is so, very, very wrong.



    I doubt we'll ever see true wine label reform in Europe. Instead, they'll argue about it forever and while watching others come in take a much bigger chunk of thier market.
    reply
  • Ryan

    2 years ago

    I don't think she's saying customers don't want to know the producer, but rather that most people don't ask for a wine by producer, but rather varietal or region. When I sold wines, varietal was first, then region and then winemaker, and that's only when I hand sold wine.




    Your right putting varietal on the label would help tremendously.
    reply
  • Jack

    2 years ago

    Adding the varietal would be a tremendous boost in sales. (Allowing any bottle shape/color would help a region like Alsace, too.)

    But saying the consumer doesn't want to know who the producer of a wine is so, very, very wrong.

    I doubt we'll ever see true wine label reform in Europe. Instead, they'll argue about it forever and while watching others come in take a much bigger chunk of thier market.
    reply
  • Ryan Opaz

    2 years ago

    I don't think she's saying customers don't want to know the producer, but rather that most people don't ask for a wine by producer, but rather varietal or region. When I sold wines, varietal was first, then region and then winemaker, and that's only when I hand sold wine.
    Your right putting varietal on the label would help tremendously.
    reply

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