DISQUS

Catavino: European Union Reforms

  • Jack · 3 years ago
    Adding the varietal would be a tremendous boost in sales. (Allowing any bottle shape/color would help a region like Alsace, too.)


    But saying the consumer doesn't want to know who the producer of a wine is so, very, very wrong.



    I doubt we'll ever see true wine label reform in Europe. Instead, they'll argue about it forever and while watching others come in take a much bigger chunk of thier market.
  • Ryan · 3 years ago
    I don't think she's saying customers don't want to know the producer, but rather that most people don't ask for a wine by producer, but rather varietal or region. When I sold wines, varietal was first, then region and then winemaker, and that's only when I hand sold wine.




    Your right putting varietal on the label would help tremendously.
  • Jack · 3 years ago
    Adding the varietal would be a tremendous boost in sales. (Allowing any bottle shape/color would help a region like Alsace, too.)

    But saying the consumer doesn't want to know who the producer of a wine is so, very, very wrong.

    I doubt we'll ever see true wine label reform in Europe. Instead, they'll argue about it forever and while watching others come in take a much bigger chunk of thier market.
  • Ryan Opaz · 3 years ago
    I don't think she's saying customers don't want to know the producer, but rather that most people don't ask for a wine by producer, but rather varietal or region. When I sold wines, varietal was first, then region and then winemaker, and that's only when I hand sold wine.
    Your right putting varietal on the label would help tremendously.