DISQUS

Jack · 3 years ago

Adding the varietal would be a tremendous boost in sales. (Allowing any bottle shape/color would help a region like Alsace, too.)


But saying the consumer doesn't want to know who the producer of a wine is so, very, very wrong.



I doubt we'll ever see true wine label reform in Europe. Instead, they'll argue about it forever and while watching others come in take a much bigger chunk of thier market.

Ryan · 3 years ago

I don't think she's saying customers don't want to know the producer, but rather that most people don't ask for a wine by producer, but rather varietal or region. When I sold wines, varietal was first, then region and then winemaker, and that's only when I hand sold wine.




Your right putting varietal on the label would help tremendously.

Jack · 3 years ago

Adding the varietal would be a tremendous boost in sales. (Allowing any bottle shape/color would help a region like Alsace, too.)

But saying the consumer doesn't want to know who the producer of a wine is so, very, very wrong.

I doubt we'll ever see true wine label reform in Europe. Instead, they'll argue about it forever and while watching others come in take a much bigger chunk of thier market.

Ryan Opaz · 3 years ago

I don't think she's saying customers don't want to know the producer, but rather that most people don't ask for a wine by producer, but rather varietal or region. When I sold wines, varietal was first, then region and then winemaker, and that's only when I hand sold wine.
Your right putting varietal on the label would help tremendously.