DISQUS

Catavino: Community Tasting Notes and The Wineries Who Need them?

  • Joel · 2 years ago
    Ryan,


    Great post and thanks for the information. I'm wondering if there isn't an easier way to get people to use them. I think alot of these are designed the way the owner would like to use them - notes, number ratings, etc... Problem is that its not simple enough. There needs to be a way for people to just say "Yes" or "No" and then somehow convert that into a meaningful wine rating. Thumbs up or thumbs down. Something like that. Then compile a statistically significant sample (which it typically very very large) and make a conclusion. The problem is that there aren't enough people tasting the SAME EXACT wine to create a statistically significant sample and create a meaningful rating. If wine was exactly the same every year (like, say, Vodka) then we'd be able to grow the sample set over multiple years and make a reasonable conclusion. 12-18 months would mean a wine would need VERY wide distribution to get a significant sample set to make a judgement on.



    The best be is to circulate among people with similar tastes and get personal, one-to-one recommendations from someone who knows you. Ratings from magazines or anywhere else should just be a 50,000 foot view, a barometer for a wine.



    But think about it. Lets say one of these sites was actually working. Wouldn't that take some of the fun out of wine? If you could go to a magazine or a site and just get a good wine, doesn't that take the adventure out of it for us on this life-long journey (or at least some of it)?
  • Joel V · 2 years ago
    Ryan,

    Great post and thanks for the information. I'm wondering if there isn't an easier way to get people to use them. I think alot of these are designed the way the owner would like to use them - notes, number ratings, etc... Problem is that its not simple enough. There needs to be a way for people to just say "Yes" or "No" and then somehow convert that into a meaningful wine rating. Thumbs up or thumbs down. Something like that. Then compile a statistically significant sample (which it typically very very large) and make a conclusion. The problem is that there aren't enough people tasting the SAME EXACT wine to create a statistically significant sample and create a meaningful rating. If wine was exactly the same every year (like, say, Vodka) then we'd be able to grow the sample set over multiple years and make a reasonable conclusion. 12-18 months would mean a wine would need VERY wide distribution to get a significant sample set to make a judgement on.

    The best be is to circulate among people with similar tastes and get personal, one-to-one recommendations from someone who knows you. Ratings from magazines or anywhere else should just be a 50,000 foot view, a barometer for a wine.

    But think about it. Lets say one of these sites was actually working. Wouldn't that take some of the fun out of wine? If you could go to a magazine or a site and just get a good wine, doesn't that take the adventure out of it for us on this life-long journey (or at least some of it)?
  • Andrew · 2 years ago
    I throw my notes up on BottleTalk, a UK based service. No idea how many users (not many in comparison to the sites you list I expect) or the number of wines listed. My main gripe with all these services is "what are they actually for?", "what benefits do they give me" (more exposure for my blog?) and, perhaps more importantly "what does the non-wine writer gain"?


    Do they invoke a 'community' atmosphere (not really is the answer). Are they just for tech-geeks with an additional love of wine? More questions than answers I am afraid. But unless they can capture the imagination (usefulness too) of both the frequent wine blogger/writer and the passing interest wine lover I can't see them lasting or ever building a 'vital' resource.
  • Andrew · 2 years ago
    I throw my notes up on BottleTalk, a UK based service. No idea how many users (not many in comparison to the sites you list I expect) or the number of wines listed. My main gripe with all these services is "what are they actually for?", "what benefits do they give me" (more exposure for my blog?) and, perhaps more importantly "what does the non-wine writer gain"?

    Do they invoke a 'community' atmosphere (not really is the answer). Are they just for tech-geeks with an additional love of wine? More questions than answers I am afraid. But unless they can capture the imagination (usefulness too) of both the frequent wine blogger/writer and the passing interest wine lover I can't see them lasting or ever building a 'vital' resource.
  • Dr. Debs · 2 years ago
    I love CellarTracker, and use it all the time to find out about wines that I know nothing about. I often muse over a bottle in the store, am not convinced it represents good value, or don't know anything about the produce. Then I go into CellarTracker where I can see how drinkers reacted to this particular wine, whether the producer reliably makes good win in the eyes of these consumers, and what the prevalent cost is. Often, I discover that it was a good buy on a good wine, and return to the store to buy it. Sometimes, I think "Thank God I didn't buy that."


    Not everyone who uses CellarTracker is a wine geek--that's exactly what makes it useful. Yes, it can be annoying when someone drinks a Beaujolais and says "no oak, weak wine, 75 points" but it's pretty easy to filter those comments out. The only problem is if you are being a points-jockey, since the CellarTracker scores are typically a few notches lower than WS and RP.



    What I particularly like is when there is virtual unanimity that a WS or RP score is just plain wrong. These are always the fullest comments, and there is often amazing consistency.



    CellarTracker works for me, and I think its a tool that I will be using--in its current form--for years to come.
  • Dr. Debs · 2 years ago
    I love CellarTracker, and use it all the time to find out about wines that I know nothing about. I often muse over a bottle in the store, am not convinced it represents good value, or don't know anything about the produce. Then I go into CellarTracker where I can see how drinkers reacted to this particular wine, whether the producer reliably makes good win in the eyes of these consumers, and what the prevalent cost is. Often, I discover that it was a good buy on a good wine, and return to the store to buy it. Sometimes, I think "Thank God I didn't buy that."

    Not everyone who uses CellarTracker is a wine geek--that's exactly what makes it useful. Yes, it can be annoying when someone drinks a Beaujolais and says "no oak, weak wine, 75 points" but it's pretty easy to filter those comments out. The only problem is if you are being a points-jockey, since the CellarTracker scores are typically a few notches lower than WS and RP.

    What I particularly like is when there is virtual unanimity that a WS or RP score is just plain wrong. These are always the fullest comments, and there is often amazing consistency.

    CellarTracker works for me, and I think its a tool that I will be using--in its current form--for years to come.
  • Alder · 2 years ago
    Ryan,


    Interesting survey. I wonder how many of cellartracker's 200 thousand notes are like the one you found. It would be very interesting to see the ratio of useful to not useful notes.



    Just to clarify about my comments on "not enough wine lovers to go around:" my point was not that there aren't enough people out there that love wine, but that if you think about the entire wine loving community and then you:



    a) filter out the people who are not online, then





    b) filter out the people who can't be bothered to sign up to be a member of one of these sites, then





    c) filter out the number of people who are already loyal to some existing large wine community like eBob and Cellartracker, then





    d) filter ot the people who can't be bothered to or don't know how to write a tasting note, then





    e) filter out the people who after writing one or two notes would never come back to the site



    You're left with not a very large population of viable users that ALL these community notes sites are competing for. Combine that with the fact that in order to be really useful to even those members, these sites need a critical mass of good notes, it becomes a VERY challenging proposition.



    Not saying it can't be done, but no one on your list, or on the list of sites I've started compiling in my sidebar on Vinography is gonna do it with the offering they've got now.
  • Ryan · 2 years ago





    Joel I like your points, as to your questions, I don't think it would take the fun out of it per se. I do think that for community to build, there needs to be more individual contact among people.



    Andrew - I totally agree right now these sites are for geeks. The average customer at my store back in the states would always say, "Wow, great idea" then leave the store drink the wine and try to let me know what it was the next time they came back in.



    Debs- You seem to be doing what people need to be doing to make this system work. I haven't really done the checking that you do. But I'm pretty sure I would if I still had my old shop or was an above average wine drinker. I do wish CT was a bit more community like. I would love to be able to get to know some of the raters there. Also I would love a profile page to let people know who I am, and to allow me to explore some of the more prolific note takers.
  • Ryan · 2 years ago
    Thanks for clarifying Alder! I agree it's going to be awhile for it too catch on. But do you think wineries should start being proactive in these communities? Should they care about what is being said?
  • Alder · 2 years ago
    I'm not sure, to be honest. Pretty much everything a winery does is interpreted as marketing by communities such as these. There's always a danger of being seen as trying to "influence" people or "sell" rather than just being good citizens of the community.
  • Alder · 2 years ago
    Ryan,

    Interesting survey. I wonder how many of cellartracker's 200+ thousand notes are like the one you found. It would be very interesting to see the ratio of useful to not useful notes.

    Just to clarify about my comments on "not enough wine lovers to go around:" my point was not that there aren't enough people out there that love wine, but that if you think about the entire wine loving community and then you:

    a) filter out the people who are not online, then
    b) filter out the people who can't be bothered to sign up to be a member of one of these sites, then
    c) filter out the number of people who are already loyal to some existing large wine community like eBob and Cellartracker, then
    d) filter ot the people who can't be bothered to or don't know how to write a tasting note, then
    e) filter out the people who after writing one or two notes would never come back to the site

    You're left with not a very large population of viable users that ALL these community notes sites are competing for. Combine that with the fact that in order to be really useful to even those members, these sites need a critical mass of good notes, it becomes a VERY challenging proposition.

    Not saying it can't be done, but no one on your list, or on the list of sites I've started compiling in my sidebar on Vinography is gonna do it with the offering they've got now.
  • Ryan Opaz · 2 years ago

    Joel I like your points, as to your questions, I don't think it would take the fun out of it per se. I do think that for community to build, there needs to be more individual contact among people.

    Andrew - I totally agree right now these sites are for geeks. The average customer at my store back in the states would always say, "Wow, great idea" then leave the store drink the wine and try to let me know what it was the next time they came back in.

    Debs- You seem to be doing what people need to be doing to make this system work. I haven't really done the checking that you do. But I'm pretty sure I would if I still had my old shop or was an above average wine drinker. I do wish CT was a bit more community like. I would love to be able to get to know some of the raters there. Also I would love a profile page to let people know who I am, and to allow me to explore some of the more prolific note takers.
  • Ryan Opaz · 2 years ago
    Thanks for clarifying Alder! I agree it's going to be awhile for it too catch on. But do you think wineries should start being proactive in these communities? Should they care about what is being said?
  • el jefe · 2 years ago
    Heckuva post Ryan! Several random thoughts:


    For myself, you might be surprised that I have no interest in putting my wine collection on CT or any similar site. Well, I take that back a little - if one day I woke up and found all my stuff listed nicely somewhere, I'd probably like that. But I don't see me spending the hours to make that happen. I'm more like the typical wine drinker that Ryan describes: when I'm not working, I'm enjoying a great beverage. I'm not keeping notes, and I likely will not remember what I drank a week later (unless of course it is the bomb :)



    I bet there are more wine drinkers online than you think - most of them are lurkers that will never post an opinion about wine - but many of them are reading the opinions of others.



    There is a lot of wine writing out there of this kind: "We were on vacation and visited this great winery called Twisted Oak and we really liked their Tempranillo." People who like wine sharing their finds on their diary blogs.



    There is also a lot of wine writing on wine-related social forum sites. I now participate in the Wine Library TV forums because a web search turned up the fact that these folks were talking about my wines. I figured I had better get over there and join the conversation! I find that most of the forum members do not post formal tasting notes and instead treat the site as a social place to meet friends with a common interest. Posts often simply just mention wines liked, wine styles liked, or have nothing at all to do with wine.



    I'm not quite sure where I am going with all this randomness, but my feeling is that a smart winery pays attention to everything said about them - formal wine notes sites and everything else - and participates in conversations whenever possible. Just don't tell this to my competition!
  • Alder · 2 years ago
    I'm not sure, to be honest. Pretty much everything a winery does is interpreted as marketing by communities such as these. There's always a danger of being seen as trying to "influence" people or "sell" rather than just being good citizens of the community.
  • el jefe · 2 years ago
    Heckuva post Ryan! Several random thoughts:

    For myself, you might be surprised that I have no interest in putting my wine collection on CT or any similar site. Well, I take that back a little - if one day I woke up and found all my stuff listed nicely somewhere, I'd probably like that. But I don't see me spending the hours to make that happen. I'm more like the typical wine drinker that Ryan describes: when I'm not working, I'm enjoying a great beverage. I'm not keeping notes, and I likely will not remember what I drank a week later (unless of course it is the bomb :)

    I bet there are more wine drinkers online than you think - most of them are lurkers that will never post an opinion about wine - but many of them are reading the opinions of others.

    There is a lot of wine writing out there of this kind: "We were on vacation and visited this great winery called Twisted Oak and we really liked their Tempranillo." People who like wine sharing their finds on their diary blogs.

    There is also a lot of wine writing on wine-related social forum sites. I now participate in the Wine Library TV forums because a web search turned up the fact that these folks were talking about my wines. I figured I had better get over there and join the conversation! I find that most of the forum members do not post formal tasting notes and instead treat the site as a social place to meet friends with a common interest. Posts often simply just mention wines liked, wine styles liked, or have nothing at all to do with wine.

    I'm not quite sure where I am going with all this randomness, but my feeling is that a smart winery pays attention to everything said about them - formal wine notes sites and everything else - and participates in conversations whenever possible. Just don't tell this to my competition!
  • Ryan · 2 years ago
    El Jefe it's good to see you being so active. I think your the exception, and sadly not the rule. I had a client of mine's wines appear in the infamous eRobertParker Forums. When I mentioned it, they panicked and begin crafting a response, eventually no response was the result. The sad thing is all they needed to say was, hey thanks for trying our wines.


    Alder I didn't mean for Wineries to adjust/twist the message, but rather I wonder if more wineries shouldn't be proactive like ElJefe is being. Knowing where they are exposed on the web, and joining conversations when they have the chance or time.



    Thanks for an interesting discussion so far...
  • el jefe · 2 years ago
    hi Ryan - I am a lot less active than I have had time for lately, but I'll be back on track soon, I hope!


    You have hit the nail on the head: a "crafted response" is exactly the wrong response. What is called for today is an honest response, an open response - like "hey, thanks for trying..."



    And if you are part of the conversation, you also run the risk of learning something...:)
  • Ryan Opaz · 2 years ago
    El Jefe it's good to see you being so active. I think your the exception, and sadly not the rule. I had a client of mine's wines appear in the infamous eRobertParker Forums. When I mentioned it, they panicked and begin crafting a response, eventually no response was the result. The sad thing is all they needed to say was, hey thanks for trying our wines.

    Alder I didn't mean for Wineries to adjust/twist the message, but rather I wonder if more wineries shouldn't be proactive like ElJefe is being. Knowing where they are exposed on the web, and joining conversations when they have the chance or time.

    Thanks for an interesting discussion so far...
  • el jefe · 2 years ago
    hi Ryan - I am a lot less active than I have had time for lately, but I'll be back on track soon, I hope!

    You have hit the nail on the head: a "crafted response" is exactly the wrong response. What is called for today is an honest response, an open response - like "hey, thanks for trying..."

    And if you are part of the conversation, you also run the risk of learning something...:)
  • Joe Belmaati · 2 years ago
    Hi Ryan,




    you should have gotten in touch with me regarding your 500 notes on Spanish wines. Belmaati.com would have been very grateful for the notes and I would have imported them for you as I have for numerous other people who have contacted me. I try to filter out any useless notes, such as "no notes on this wine, I was too drunk". I think you will find that hardly any TNs at Belmaati.com fall into the category "useless". Furthermore, most of the TNs at Belmaati.com are written by enthusiasts who are very serious about their wine hobby and who attempt to provide as much details as well as objective criticism as possible. Maybe this is why site isn't growing as fast as some of the other sites you mention. If you would still like me to import your notes into the database at Belmaati.com then please get in touch with me: joe at belmaati dot com





    Sincerely,





    Joe Belmaati
  • Joe Belmaati · 2 years ago
    Hi Ryan,
    you should have gotten in touch with me regarding your 500+ notes on Spanish wines. Belmaati.com would have been very grateful for the notes and I would have imported them for you as I have for numerous other people who have contacted me. I try to filter out any useless notes, such as "no notes on this wine, I was too drunk". I think you will find that hardly any TNs at Belmaati.com fall into the category "useless". Furthermore, most of the TNs at Belmaati.com are written by enthusiasts who are very serious about their wine hobby and who attempt to provide as much details as well as objective criticism as possible. Maybe this is why site isn't growing as fast as some of the other sites you mention. If you would still like me to import your notes into the database at Belmaati.com then please get in touch with me: joe at belmaati dot com
    Sincerely,
    Joe Belmaati